I actually did an Asus product registration about a year ago, it was on a motherboard, not a laptop, but i think the registration is probably the same for all computer products. The Asus registration program is called "Asus Product Register Program;" in my particular system the program was found in C:/Program Files (x86)\ASUS\APRP. APRP being an acronym for the full program name. I personally did not find anything about my motherboard's serial number in mine, but you may have better luck for laptop. I have a faint memory of not having to type my serial number when registering my motherboard (aka they probably had some way of getting it from the hardware and you just needed your name and email), but it could just be me imagining this too. Lastly, the registration file of ASUS turned out to just be an exe to an internet shortcut, you might have to take out your internet forensics tool out and hope that history and cache has not been freed yet.
As for to your question why Microsoft keeps the serial number such a secret, I'm still wondering why they keep the NTFS file structure such a secret from us.
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